ABOUT US!

American Rags (Pty) Ltd is the official importer and distributor of Affliction, American Fighter and Howitzer.

AFFLICTION: WHAT IS YOUR AFFLICTION?

THE PASSION THAT DRIVES US TO REACH FOR GREATNESS. WE ARE INSPIRED BY THOSE WHO LIVE FAST AND ARE WILLING TO ENDURE PAIN AND SUFFERING TO PUSH THE LIMITS OF WHAT IS POSSIBLE. YOU EMBRACE THE IDEOLOGY OF NEVER SAY I CANT, BUT I AM THE FIRST WHO EVER HAS. YOUR AFFLICTION MAKES YOU BUILD WHEN OTHERS BUY. YOU BELIEVE IN CRAFTSMANSHIP OVER COMMODITY. YOUR AFFLICTION MAKES YOU LEAD WHEN OTHERS CHOOSE TO FOLLOW. YOU CREATE WHEN OTHERS CONSUME. YOU HEAR MUSIC WHEN OTHERS HEAR NOISE. YOUR AFFLICTION LETS YOU SEE BEYOND THE CHAOS AS ART EMERGES FROM WITHIN. YOU WILL RISE, YOU WILL FALL, BUT YOU WILL GREET THE CHALLENGE. YOU, INNOVATORS, ARE THE FUEL. OUR AFFLICTION IS A NEVER-ENDING PASSION TO DESIGN AND CREATE CLOTHING THAT SPEAKS TO YOU. WE SHARE YOUR INSANITY AND WILL NOT BE IGNORED. YOU INSPIRE US. IT IS OUR AFFLICTION THAT BINDS US. TOGETHER WE WILL CHANGE THINGS. EVERY MAN DIES, NOT EVERY MAN TRULY LIVES!

 

HOWITZER: UNITED WE STAND, DIVIDED WE FALL!

THE HOWITZER TEAM'S MISSION IS TO PROVIDE PREMIUM CLOTHING HIGHLIGHTED BY ORIGINAL DESIGNS OF THE HIGHEST QUALITY. DESIGNED IN THE USA BY THEIR TEAM OF AMERICAN PATRIOTS, WITH A BRAND MISSION TO PROVIDE CHARITABLE DONATIONS TO THE AMERICAN HEROES WE RESPECT. 
THEY METICULOUSLY HAND DRAW EACH UNIQUE PIECE OF ART AND WE TAKE GREAT PRIDE IN ENSURING OUR ARTWORK IS INDUSTRY LEADING.
THEIR PASSION FOR THE GARMENTS THEY MAKE IS THEIR DRIVING FORCE TO CONTINUOUSLY INNOVATE THEIR  PRODUCTS. 

AMERICAN FIGHTER: #WHATSYOURFIGHT

AMERICAN FIGHTER IS A PREMIUM LIFESTYLE BRAND INSPIRED BY A PROUD HERITAGE OF THOSE WHO HAVE RISEN AGAINST ALL ODDS TO CLAIM VICTORY. AN AMERICAN FIGHTER NEVER GIVES UP UNTIL THEY HAVE REACHED THE FINISH LINE. OUR GOAL IS TO PROVIDE CONTEMPORARY CLOTHING THAT REFLECTS THIS ASPIRATIONAL ATHLETIC LIFESTYLE AND SUPPORT THOSE WHO CHOOSE TO LIVE LIFE THIS WAY - WHAT'S YOUR FIGHT?
 
CUSTOMER SATISFACTION IS KEY TO OUR BUSINESS AND WE STRIVE TO BUILD LIFELONG FANS. GIVE US YOUR FEEDBACK BY POPPING US A MAIL AT CUSTOMERSERVICE@AMERICANRAGS.CO.ZA